Hosting NCAA tournament hoops ‘a smashing success’
Earlier this month, The Wall Street Journal declared our community “the college basketball capital of the world,” stating that Louisville has “entered a rarified group of cities with…[an] unhinged devotion to a single sport.”
Last week, everyone who found themselves in downtown Louisville would have agreed as we watched a sea of blue engulf our streets during the NCAA Division I Men’s Basketball Championship Second and Third Round, bringing an estimated $6 million in new green to our community.